Purpose-Driven PR' Webinar Led By Karl James & Company's Karl Robe, APR

[Note: A slight delay occurs prior to the moderator starting the webinar.]

Karl James & Company Principal Owner Karl Robe, APR, offered insights on branding, public relations and more during a recent webinar (below). Cultivate by Standard Process hosted the webinar for chiropractors.

Some basic webinar takeaways are broken out into segments below. The conversation focuses on how to build credibility for individual chiropractic practices. But the approaches and insights can be applied to other businesses and organizations too. Karl James & Company is a full-service marketing communications firm serving clients national and international clients in a wide array of industries.

Public Relations Preparation

—Understanding PR vs. Advertising

—If you don’t tell your story, no one else will

—Know the desired outcome for PR engagements

—Develop messaging prior to PR action

—Practice. Practice. Practice.

Public Relations Opportunities—

Media thought leadership

—Speaking engagements

—Exclusive events

—Memberships

Public Relations Tools

—Develop your brand story

—Schedule regular news releases

—Develop a media/speaker ‘source file’

—Use national observations to garner attention

—Pitch your expertise to media with a ‘hook’

—Engage college/university student interns

—Use PR wins elsewhere, including social media

A Few Basic Brand Reminders

Your brand is ...

• A commitment to provide a specific experience to all constituents.
• Simplifies the purchasing process
• Removes risk from complex buying

As you think about your brand, several questions to ask yourself ...

• Who are you?
• What is important to you?
• What does your company stand for?
• What is important to your customers?
• What distinguishes you from competitors?
• Do your actions align with the words?
• Where and what do you want to be in five years?

Account News In Brief (August 29, 2016)

Karl James & Company News: Account News In Brief (August 29, 2016): New business success for Shift, Driven, Crenshaw, Amendola, MMI, Karl James, KemperLesnik, and EdTech180,

Karl James & Company Named Agency of Record by GS Global Resources

Editor's Note: Read coverage of announcement in Bulldog Reporter.

Karl James & Company has been named agency of record by GS Global Resources, the leading minds in industrial and mobile machine application engineering.

“OEMs profit from our hydraulic, electronic, mechanical and software applications,” GS Global Resources CEO John Thornton says. “Yet we needed a consistent message to communicate how we simplify the complex, streamline designs and optimize value chains as an extension of OEM engineering teams.”

GS Global Resources worked with Karl James & Company, a full-service marketing communications and PR firm, to unify a once-confusing patchwork of individually named business-to-business companies under a single brand.

“The single name of GS Global Resources makes interacting with us even easier for customers, vendors and employees,” Thornton says. “Our new name and brand message definitely differentiates us with mobile and industrial machine OEMs.”

Founded four decades ago, GS Global Resources now has a well-articulated, distinct value proposition to guide employees in their individual roles. The new brand position serves as a driving force for every action taken by the application engineering firm.

The agency of record designation sets the stage for Karl James & Company to take to market the newly branded GS Global Resources.   

“Now that we’ve completed the re-branding and re-naming of GS Global Resources, we look forward taking the new brand to market through a variety of communications platforms,” Karl James & Company Principal Owner Karl Robe says.

About Karl James & Company

Karl James & Company methods center on accountability, commitment and value. The full-service marketing communications and public relations firm focuses on providing counsel and campaigns that differentiate a particular value proposition in the minds of those who influence outcomes and make decisions. Realistic, clearly-defined goals found the firm’s ability to enable evaluation of value for investment. Visit www.karljames.com for more information.

About GS Global Resources
GS Global Resources is the foremost machine performance resource trusted by industrial and mobile OEMs who demand competitive advantage from every solution. At GS Global Resources, the leading engineering minds in hydraulic, electronic, mechanical and software applications simplify the complex. We use innovative, reliable technologies to speed solutions to market. And, whether reacting to market forces or changing markets altogether, GS Global Resources is essential to achieving total machine performance.  From system and component design to production and market support, GS Global Resources helps OEMs interpret, adapt and adopt technology. Visit www.GSGlobalResources.com to learn more.

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Karl James & Company Hired by J.W. Winco for Digital Marketing Experience

Karl James & Company announced its latest client, J.W. Winco, Inc., a leading supplier of standard industrial machine components and assembly hardware for design engineers, project engineers, and purchasing agents. J.W. Winco turned to the full-service marketing communications firm for digital marketing strategy and support, as well as E-commerce counsel.

“Over the next year, Karl James & Company will work with internal staff at J.W. Winco to improve its digital marketing success,” Karl James & Company Principal Karl Robe says. “We are thrilled to evolve J.W. Winco’s already successful digital marketing efforts to a new level of success.”

“Many companies get tripped up by the technology of digital marketing and focus on defining trophy key words and blasting those out through different channels, which is unproductive and typically misses the mark,” Karl James & Company Chief Digital Strategist Cale Guin says. “The key is to finely tune the nuances of digital marketing to match what customers seek.”

Karl James & Company methods center on accountability, commitment and value. The full-service marketing communications firm focuses on providing counsel and campaigns that differentiate a particular value proposition in the minds of those who influence outcomes and make decisions. Realistic, clearly-defined goals found the firm’s ability to enable evaluation of value for investment. For more information on Karl James & Company’s approach to digital marketing, visit this link to an article by Karl Robe and Cale Guin in the Wisconsin Law Journal.

J.W. Winco, Inc. was established in May of 1978 and is celebrating over 35 years of service. Its international headquarters is located in New Berlin, Wisconsin, USA. Its sister company, J.W. Winco Canada, Inc., opened in 2011 in Mississauga, Ontario, to more directly serve customers in Canada.