Karl James & Company has been named agency of record by GS Global Resources, the leading minds in industrial and mobile
machine application engineering.
“OEMs profit
from our hydraulic, electronic, mechanical and software applications,” GS
Global Resources CEO John Thornton
says. “Yet we needed a consistent message to communicate how we simplify the
complex, streamline designs and optimize value chains as an extension of OEM
engineering teams.”
GS Global Resources worked
with Karl James & Company, a full-service marketing
communications and PR firm, to unify a once-confusing patchwork of individually
named business-to-business companies under a single brand.
“The single name of GS Global Resources makes
interacting with us even easier for customers, vendors and employees,” Thornton
says. “Our new name and brand
message definitely differentiates us with mobile and industrial machine OEMs.”
Founded four decades ago, GS Global Resources
now has a well-articulated, distinct value proposition to guide employees in
their individual roles. The new brand position serves as a driving force for
every action taken by the application engineering firm.
The agency of record designation
sets the stage for Karl James & Company to take to market the newly branded
GS Global Resources.
“Now that we’ve completed the re-branding and re-naming of GS Global Resources, we look forward taking the new brand to market through a variety of communications platforms,” Karl James & Company Principal Owner Karl Robe says.
“Now that we’ve completed the re-branding and re-naming of GS Global Resources, we look forward taking the new brand to market through a variety of communications platforms,” Karl James & Company Principal Owner Karl Robe says.
About Karl James & Company
Karl James & Company methods center on accountability, commitment and value. The full-service
marketing communications and public relations firm focuses on providing counsel
and campaigns that differentiate a particular value proposition in the minds of
those who influence outcomes and make decisions. Realistic, clearly-defined
goals found the firm’s ability to enable evaluation of value for investment. Visit
www.karljames.com for more information.
About GS Global
Resources
GS Global Resources is the foremost machine performance resource trusted by industrial and mobile OEMs who demand competitive advantage from every solution. At GS Global Resources, the leading engineering minds in hydraulic, electronic, mechanical and software applications simplify the complex. We use innovative, reliable technologies to speed solutions to market. And, whether reacting to market forces or changing markets altogether, GS Global Resources is essential to achieving total machine performance. From system and component design to production and market support, GS Global Resources helps OEMs interpret, adapt and adopt technology. Visit www.GSGlobalResources.com to learn more.
GS Global Resources is the foremost machine performance resource trusted by industrial and mobile OEMs who demand competitive advantage from every solution. At GS Global Resources, the leading engineering minds in hydraulic, electronic, mechanical and software applications simplify the complex. We use innovative, reliable technologies to speed solutions to market. And, whether reacting to market forces or changing markets altogether, GS Global Resources is essential to achieving total machine performance. From system and component design to production and market support, GS Global Resources helps OEMs interpret, adapt and adopt technology. Visit www.GSGlobalResources.com to learn more.
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