Tuesday, September 20, 2016
Account News In Brief (August 29, 2016)
Karl James & Company News: Account News In Brief (August 29, 2016): New business success for Shift, Driven, Crenshaw, Amendola, MMI, Karl James, KemperLesnik, and EdTech180,
Tuesday, August 23, 2016
Karl James & Company Named Agency of Record by GS Global Resources
Karl James & Company has been named agency of record by GS Global Resources, the leading minds in industrial and mobile
machine application engineering.
“OEMs profit
from our hydraulic, electronic, mechanical and software applications,” GS
Global Resources CEO John Thornton
says. “Yet we needed a consistent message to communicate how we simplify the
complex, streamline designs and optimize value chains as an extension of OEM
engineering teams.”
GS Global Resources worked
with Karl James & Company, a full-service marketing
communications and PR firm, to unify a once-confusing patchwork of individually
named business-to-business companies under a single brand.
“The single name of GS Global Resources makes
interacting with us even easier for customers, vendors and employees,” Thornton
says. “Our new name and brand
message definitely differentiates us with mobile and industrial machine OEMs.”
Founded four decades ago, GS Global Resources
now has a well-articulated, distinct value proposition to guide employees in
their individual roles. The new brand position serves as a driving force for
every action taken by the application engineering firm.
The agency of record designation
sets the stage for Karl James & Company to take to market the newly branded
GS Global Resources.
“Now that we’ve completed the re-branding and re-naming of GS Global Resources, we look forward taking the new brand to market through a variety of communications platforms,” Karl James & Company Principal Owner Karl Robe says.
“Now that we’ve completed the re-branding and re-naming of GS Global Resources, we look forward taking the new brand to market through a variety of communications platforms,” Karl James & Company Principal Owner Karl Robe says.
About Karl James & Company
Karl James & Company methods center on accountability, commitment and value. The full-service
marketing communications and public relations firm focuses on providing counsel
and campaigns that differentiate a particular value proposition in the minds of
those who influence outcomes and make decisions. Realistic, clearly-defined
goals found the firm’s ability to enable evaluation of value for investment. Visit
www.karljames.com for more information.
About GS Global
Resources
GS Global Resources is the foremost machine performance resource trusted by industrial and mobile OEMs who demand competitive advantage from every solution. At GS Global Resources, the leading engineering minds in hydraulic, electronic, mechanical and software applications simplify the complex. We use innovative, reliable technologies to speed solutions to market. And, whether reacting to market forces or changing markets altogether, GS Global Resources is essential to achieving total machine performance. From system and component design to production and market support, GS Global Resources helps OEMs interpret, adapt and adopt technology. Visit www.GSGlobalResources.com to learn more.
GS Global Resources is the foremost machine performance resource trusted by industrial and mobile OEMs who demand competitive advantage from every solution. At GS Global Resources, the leading engineering minds in hydraulic, electronic, mechanical and software applications simplify the complex. We use innovative, reliable technologies to speed solutions to market. And, whether reacting to market forces or changing markets altogether, GS Global Resources is essential to achieving total machine performance. From system and component design to production and market support, GS Global Resources helps OEMs interpret, adapt and adopt technology. Visit www.GSGlobalResources.com to learn more.
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Friday, January 22, 2016
Karl James & Company Hired by J.W. Winco for Digital Marketing Experience
Karl James & Company announced its latest client, J.W. Winco, Inc., a leading supplier of standard industrial machine components and assembly hardware for design engineers, project engineers, and purchasing agents. J.W. Winco turned to the full-service marketing communications firm for digital marketing strategy and support, as well as E-commerce counsel.
“Over the next year, Karl James & Company will work with internal staff at J.W. Winco to improve its digital marketing success,” Karl James & Company Principal Karl Robe says. “We are thrilled to evolve J.W. Winco’s already successful digital marketing efforts to a new level of success.”
“Many companies get tripped up by the technology of digital marketing and focus on defining trophy key words and blasting those out through different channels, which is unproductive and typically misses the mark,” Karl James & Company Chief Digital Strategist Cale Guin says. “The key is to finely tune the nuances of digital marketing to match what customers seek.”
Karl James & Company methods center on accountability, commitment and value. The full-service marketing communications firm focuses on providing counsel and campaigns that differentiate a particular value proposition in the minds of those who influence outcomes and make decisions. Realistic, clearly-defined goals found the firm’s ability to enable evaluation of value for investment. For more information on Karl James & Company’s approach to digital marketing, visit this link to an article by Karl Robe and Cale Guin in the Wisconsin Law Journal.
J.W. Winco, Inc. was established in May of 1978 and is celebrating over 35 years of service. Its international headquarters is located in New Berlin, Wisconsin, USA. Its sister company, J.W. Winco Canada, Inc., opened in 2011 in Mississauga, Ontario, to more directly serve customers in Canada.
Monday, August 10, 2015
Friday, February 20, 2015
Nestle CEO: Why We Removed Artificial Coloring
How will #Nestle leverage this among consumers? And who will the rest of the #food industry react?
Nestle CEO: Why We Removed Artificial Coloring
Nestle CEO: Why We Removed Artificial Coloring
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Thursday, January 8, 2015
Charlie Hebdo: Preparing for Unforeseen Crises
Reports of 12 dead, 11 injured at Charlie Hebdo in Paris stream across media. Worlds apart from one another, statements are issued fromPresident Obama to Salman Rushdie to the Council on American-Islamic Relations and American Jewish Committee. The speed of issuing these statements indicate anticipation and preparation for functioning in a world that lives within a 24-7-365 news cycle.
The weight of a connected world crushes when unprepared. The reach of this world, at times, drags entities onto the world stage. Guilt by association, whether deserved or not, has a chilling effect if not managed properly. Suppliers, financiers, employees, regulators, politicians and customers may feel the heat from such a chill. One or all of these entities pulling back from your organization will impact your agenda and ability to operate.
Certainly these organizations above were not crafting statements from a blank page after learning of the Paris attacks from media reports. A simple first step to prepare your organization for the unforeseen is to look at the most likely incidents that may draw unwanted attention. Craft brief statements in advance. Keep these statements updated at least quarterly. Finally, executive leadership must have ready access to these pre-approved statements. With a little customization to address a specific incident, your organization is well positioned to shape the narrative as initial reports come out about a crisis. This can set the tone of your positions on a specific issue before outside influencers can shape it for you.
http://www.karljames.com/2015/01/07/karl-james-company-prepared-paris-terror-attack/
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Monday, December 22, 2014
Karl James & Company: Measure Results That Matter
There are myriad reasons to embrace the power of digital marketing. The most obvious are closely tied to its immediacy, directness and ability to be tracked. In fact, if used properly, digital marketing can be used to help track all of your marketing results, including traditional marketing tools. Karl James & Company founder Karl Robe offers digital marketing tips in a column written for the Wisconsin Law Journal in The Robe Report. Karl Robe published numerous columns for the Wisconsin Law Journal on public relations, marketing, executive communications and more.
http://www.karljames.com/2014/12/22/karl-james-and-company-digital-marketing-measure-results-that-matter/
http://www.karljames.com/2014/12/22/karl-james-and-company-digital-marketing-measure-results-that-matter/
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